70 Million: Raf Vanthoor's meteoric rise - From Cuisine to Circuits
Raf Vanthoor
In Belgium, the Vanthoor family distinguished herself in the business world thanks to the initiative of an enterprising father in the sector production of kitchen utensils. Following a mission to South Korea to set up a production unit, he came up with the idea of importing kitchenware on his return. Today, the company is run by Raf Vanthoor, his son, who was able to exploit opportunities in Eastern European countries after the fall of the Berlin Wall, as well as in markets such as the USA, the Middle East and China. Raf Vanthoor has a personal fortune of over 68 million euros.
Berghoff Worldwideunder the management of Raf Vanthoor, is renowned for its global presence, with extensive distribution in 63 countries and a significant contribution to the Belgian economy thanks to a major export of its products. Here are a few key facts about the company:
- Sales : More than 90% of the 50 million euros generated internationally.
- Growing markets : United States, Eastern Europe, Middle East and China.
- Approach : Providing quality utensils at affordable prices and with an attractive design.
Their collections are designed to appeal to a wide range of culinary cultures, and are constantly innovating to meet fast-moving market demands. Their products are renowned for their quality and aesthetics, and fall into the high-end segment. Raf Vanthoor advocates a separate strategyalways trying to take the opposite direction to the majority.
- Design : Produced in-house by specialized graphic design teams.
- Manufacture : Delegated to production partners in Eastern Europe and Asia.
- Sales : Provided by a network of competent partners.
At the same time, Raf Vanthoor has a passion for cars, having founded the KRK company in collaboration with his wife. Koen and Kris Wauters. Once a sponsored project, it has now evolved into a car showcase, KRK Cars, located in Zolder, offering prestige vehicles from brands such as Volkswagen, Audi, Porsche, Seat and Skoda, with exclusive additions such as Lamborghini, Bentley and Ferrari.
In his father's wake, Laurens Vanthoor has also made a name for himself as a competent racing driver, making his mark on the world of motorsport. The Vanthoor family has over 70 million euros in assets.
