Remo-Frit: Success of the Van Remoortel family with assets of €30M and innovation in French fries

Van Remoortel family

The assets of the Belgian company known as Remo-Fritis currently estimated at over 30 million euros. Remo-Frit, located in Verrebroek in the east of Flanders, has made its mark in the field of production of pre-cut potatoes. Under the capable management of Jozef Van Remoortel and his wife Frieda Apers, the company was able to innovate in the '80s, at a time when the market was becoming increasingly competitive. port of Antwerp was expanding, leading to the expropriation of extensive farmlandincluding those cultivated by the couple for potato production.

Development of the Remo-Frit company:

• Foundation : By Jozef Van Remoortel
• Location: Verrebroek, Belgium
• Specialty: Production of pre-cut French fries and peeled potatoes for professional kitchens
• Innovation: Partnership with Air Liquide to preserve the freshness of preservative-free products

In his early days, forty-year-old Jozef Van Remoortel made the strategic decision to market the potatoes grown on his land by selling them to local French fry shops and grocery stores. He soon seized the opportunity to meet the growing demand for fresh, processed vegetables, which led him to collaborate with Air Liquide for the development of an innovative preservation process. With the help of this industrialist, Remo-Frit set up its first factory and extended its product range to include peeled potatoes, which were then distributed to canteens, prisons, local authorities and company restaurants.

Remo-Frit's innovative journey:

• Automation : Installation of state-of-the-art potato processing systems
• Products : Pre-cut French fries, peeled potatoes and other by-products
• Quality : Preserved fresh without the use of preservatives

With the arrival of the second generation, Van Remoortel's two daughters are preparing to take over the family business, through the creation of the holding company NV Group Van Remoortel. In accordance with new family rules, the company's shareholders must be direct descendants of Jozef Van Remoortel, a condition recently reinforced following a divorce within the family, and the company's shareholders must be direct descendants of Jozef Van Remoortel. a fortune of €34,246,000.

In parallel to his entrepreneurial activities, Jozef Van Remoortel is strongly committed to the sports world, by being the main sponsor of the first division Waasland-Beverenof which he is also Chairman.