Alexandre Van Damme comes from a generation where financial prudence was a necessity inherited from the hard times of the post-war period. His grandfather, Albert Van Damme,<\/strong> demonstrated rigorous economic management when he ran the Piedboeuf brewery, made famous by the beer Jupiler<\/strong>. At the time, the recovery of used pencils and the optimal use of paper were evidence of this rigor.<\/p>\n\n\n\n The meeting between Albert Van Damme and Eug\u00e9nie Piedboeuf, daughter of the owner of the family brasserie<\/a> eponymous brewery in Li\u00e8ge, led Van Damme into the world of brewing. Their union marked the start of a flourishing era for Piedboeuf, with Van Damme at the helm from 1920<\/strong>. Subsequently, it made strategic acquisitions and pioneered the merger with the brewery that produces Stella Artois, another pillar of Belgian beer.<\/a><\/p>\n\n\n