{"id":15,"date":"2024-01-17T14:25:08","date_gmt":"2024-01-17T14:25:08","guid":{"rendered":"https:\/\/lama-fortune.com\/?p=15"},"modified":"2025-02-13T07:56:01","modified_gmt":"2025-02-13T06:56:01","slug":"colruyt-family-fortune","status":"publish","type":"post","link":"https:\/\/old.lama-fortune.com\/en\/famille-colruyt-fortune\/","title":{"rendered":"Colruyt family: Pillars of Belgian retailing since 1950"},"content":{"rendered":"

Colruyt family<\/h3>\n\n\n\n

The origins of the Colruyt Family and Group go back to the 1950s, when they started out as wholesalers in Flemish Brabant. With the opening of the first in 1965<\/strong>They introduced the discount concept to Belgium, revolutionizing the retail landscape. The bold approach of offering lower 10 % prices than competitors immediately won over customers. Jef Colruyt<\/strong> and the Colruyt family has estimated assets of over 3.5 billion euros. <\/p>\n\n\n

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\"Colruyt<\/figure>\n<\/div>\n\n\n

Success was not long in coming, and despite the challenge of keeping the company's new direction a secret from retailers, expansion continued. Colruyt's sober, utilitarian premises did not deter the affluent consumers targeted by these initial strategies.<\/p>\n\n\n\n

In the 1970s, the discount model became popular, prompting Colruyt to adopt a permanent low-price strategy supported by advanced computerization. By the time Jo Colruyt died in 1994, the company had become the equivalent of its main competitors, Delhaize<\/a> et GB-Inno-BM<\/a>. Jef Colruyt<\/strong>his son, then took over the reins, sometimes bringing surprise and astonishment with his unusual statements.<\/p>\n\n\n

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\"Photo
Jef Colruyt<\/figcaption><\/figure>\n<\/div>\n\n\n

Despite the pressure and some less favorable financial results announced in 2011, growth has not faltered under the leadership of Jef Colruyt, who chose to invest in France, expand the group's range of banners and embrace a commitment to sustainable development. The Group's first wind turbine was erected in 1999, followed by other investments in renewable energies.<\/p>\n\n\n