{"id":3959,"date":"2024-07-15T15:53:55","date_gmt":"2024-07-15T13:53:55","guid":{"rendered":"https:\/\/lama-fortune.com\/?p=3959"},"modified":"2025-02-13T12:59:48","modified_gmt":"2025-02-13T11:59:48","slug":"frieda-schaltin-znu-family","status":"publish","type":"post","link":"https:\/\/old.lama-fortune.com\/en\/famille-frieda-schaltin-znu\/","title":{"rendered":"Frieda Schaltin: The Discreet Visionary Behind the ZNU Empire of 80 Bookstores"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Frieda Schaltin<\/h2>\n\n\n\n<p><strong>The Zuidnederlandse Uitgeverij (ZNU)<\/strong>with its operational headquarters in Aartselaar, is one of the lesser-known but still significant players on the Flemish business scene. <a href=\"https:\/\/lama-fortune.com\/category\/famille\/\">This family business<\/a> directed by <strong>Frieda and<a href=\"https:\/\/lama-fortune.com\/famille-yvonne-schaltin-znu\/\"> Yvonne Schaltin<\/a><\/strong> has evolved into one of the region's leading publishers. In its early days, ZNU concentrated mainly on publishing books for children and young people. Today, around half its sales come from non-fiction publishing for adults, covering subjects such as the <strong>tourism<\/strong>hobbies and cookery books. Frieda Schaltin has a fortune of over \u20ac96,278,200.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/07\/znu.jpeg\" alt=\"znu company logo by Frieda Schaltin\" class=\"wp-image-4750\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/07\/znu.jpeg 200w, https:\/\/media.lama-fortune.com\/2024\/07\/znu-150x150.jpeg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<p>ZNU has subsidiaries in <strong>France<\/strong> and in <strong>Spain<\/strong>a sign of its international expansion. An important milestone in this expansion came in <strong>1994<\/strong> when it has acquired a significant stake in <strong>Standaard Boekhandel<\/strong>. A year later, ZNU obtained a majority shareholding in this bookstore chain, solidifying its position with control of 99%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"332\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/07\/SB_logo_horizontaal.png\" alt=\"logo of the Standaard boekhandel company bought by Yvonne Schaltin and Frieda Schaltin\" class=\"wp-image-4753\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/07\/SB_logo_horizontaal.png 1200w, https:\/\/media.lama-fortune.com\/2024\/07\/SB_logo_horizontaal-300x83.png 300w, https:\/\/media.lama-fortune.com\/2024\/07\/SB_logo_horizontaal-1024x283.png 1024w, https:\/\/media.lama-fortune.com\/2024\/07\/SB_logo_horizontaal-768x212.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Discretion is a hallmark of the Schaltin family and ZNU. Little is known about their operations, but it is well established that ZNU is a thriving business. The company also owns <strong>Azur<\/strong>an online book seller, adding to its digital portfolio.<\/p>\n\n\n\n<p><strong>Frieda Schaltin<\/strong> currently controls 33 % of the company, after<a href=\"https:\/\/lama-fortune.com\/famille-hilde-schaltin-znu\/\"> the death of his sister <strong>Hilde<\/strong> in 2016<\/a>. Two of Frieda's children are actively involved in the management of the company. In addition <a href=\"https:\/\/lama-fortune.com\/famille-yvonne-schaltin-znu\/\">of the Schaltin family<\/a>, <strong>J<\/strong><a href=\"https:\/\/lama-fortune.com\/jan-vande-velden-znu\/\"><strong>an Vande Velde<\/strong> plays a key role within the administration, ensuring stable and continuous leadership.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/07\/woman-thinking-what-read-scaled.jpg\" alt=\"madame reading a book by Frieda Schaltin\" class=\"wp-image-4779\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/07\/woman-thinking-what-read-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/07\/woman-thinking-what-read-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/07\/woman-thinking-what-read-1024x683.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/07\/woman-thinking-what-read-768x512.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p>Visit <strong>Gewestelijke Investeringsmaatschappij voor Vlaanderen (GIMV)<\/strong> has also played a role in ZNU's growth, notably through the sale of shares of <strong>Standaard Boekhandel<\/strong>. Today, with around 80 stores in Flanders and Brussels, ZNU remains an important force in the Belgian publishing landscape. Frieda Schaltin has assets of over 90 million euros. <\/p>","protected":false},"excerpt":{"rendered":"<p>Frieda Schaltin, co-director of Zuidnederlandse Uitgeverij (ZNU), is the discreet architect of a flourishing publishing empire. Based in Aartselaar, this family business has established itself as a major player in Flemish publishing. Initially specializing in children's literature, ZNU has diversified into non-fiction for adults, covering tourism, hobbies and cooking. The strategic acquisition of Standaard Boekhandel in 1995 propelled ZNU to the forefront, with a network of 80 bookstores in Flanders and Brussels. Despite her legendary discretion, Frieda Schaltin, who owns 33% of the company, has extended ZNU's influence internationally with subsidiaries in France and Spain, while adapting to the digital age via the Azur platform.<\/p>","protected":false},"author":3,"featured_media":4783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[14,33,120,10],"tags":[5,122,32,27,121,12],"class_list":["post-3959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel","category-famille","category-livres","category-media","tag-belgique","tag-edition","tag-entreprise-familiale","tag-flandre","tag-livres","tag-media"],"taxonomy_info":{"category":[{"value":14,"label":"Audiovisuel"},{"value":33,"label":"Famille"},{"value":120,"label":"Livres"},{"value":10,"label":"Media"}],"post_tag":[{"value":5,"label":"Belgique"},{"value":122,"label":"Edition"},{"value":32,"label":"Entreprise Familiale"},{"value":27,"label":"Flandre"},{"value":121,"label":"Livres"},{"value":12,"label":"Media"}]},"featured_image_src_large":["https:\/\/media.lama-fortune.com\/2024\/07\/teenagers-reading-staircase-library-1024x683.jpg",1024,683,true],"author_info":{"display_name":"Martin Moth\u00e9","author_link":"https:\/\/old.lama-fortune.com\/en\/author\/mmothe\/"},"comment_info":0,"category_info":[{"term_id":14,"name":"Audiovisuel","slug":"audiovisuel","term_group":0,"term_taxonomy_id":14,"taxonomy":"category","description":"","parent":0,"count":233,"filter":"raw","cat_ID":14,"category_count":233,"category_description":"","cat_name":"Audiovisuel","category_nicename":"audiovisuel","category_parent":0},{"term_id":33,"name":"Famille","slug":"famille","term_group":0,"term_taxonomy_id":33,"taxonomy":"category","description":"","parent":0,"count":367,"filter":"raw","cat_ID":33,"category_count":367,"category_description":"","cat_name":"Famille","category_nicename":"famille","category_parent":0},{"term_id":120,"name":"Livres","slug":"livres","term_group":0,"term_taxonomy_id":120,"taxonomy":"category","description":"","parent":0,"count":54,"filter":"raw","cat_ID":120,"category_count":54,"category_description":"","cat_name":"Livres","category_nicename":"livres","category_parent":0},{"term_id":10,"name":"Media","slug":"media","term_group":0,"term_taxonomy_id":10,"taxonomy":"category","description":"","parent":0,"count":196,"filter":"raw","cat_ID":10,"category_count":196,"category_description":"","cat_name":"Media","category_nicename":"media","category_parent":0}],"tag_info":[{"term_id":5,"name":"Belgique","slug":"belgique","term_group":0,"term_taxonomy_id":5,"taxonomy":"post_tag","description":"","parent":0,"count":287,"filter":"raw"},{"term_id":122,"name":"Edition","slug":"edition","term_group":0,"term_taxonomy_id":122,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw"},{"term_id":32,"name":"Entreprise 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