{"id":3979,"date":"2024-07-16T10:30:00","date_gmt":"2024-07-16T08:30:00","guid":{"rendered":"https:\/\/lama-fortune.com\/?p=3979"},"modified":"2025-02-13T13:00:24","modified_gmt":"2025-02-13T12:00:24","slug":"hilde-schaltin-znu-family","status":"publish","type":"post","link":"https:\/\/old.lama-fortune.com\/en\/famille-hilde-schaltin-znu\/","title":{"rendered":"Hilde Schaltin's Colossal Legacy: ZNU and its 140 Standaard Boekhandel bookshops"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Hilde Schaltin<\/h2>\n\n\n\n<p>Visit <strong>Zuidnederlandse Uitgeverij<\/strong> (ZNU), with its operational headquarters in Aartselaar, is a notable figure in Flemish publishing, albeit a discreet one in the region's economic landscape. This family-run group, headed by the sisters <strong><a href=\"https:\/\/lama-fortune.com\/famille-frieda-schaltin-znu\/\">Frieda<\/a><\/strong> and<a href=\"https:\/\/lama-fortune.com\/famille-yvonne-schaltin-znu\/\"> <strong>Yvonne Schaltin<\/strong><\/a>is one of the largest publishing houses in Flanders. Founded with an initial focus on <strong>books for children and young people<\/strong>ZNU has since diversified. Today, almost half of its sales come from the <strong>non-fiction<\/strong> for adults, covering areas such as tourism, leisure, cooking and gardening books. <strong>Hilde Schaltin had assets of \u20ac65 million.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/07\/znu.jpeg\" alt=\"znu company logo of Frieda Schaltin and Hilde Schaltin\" class=\"wp-image-4750\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/07\/znu.jpeg 200w, https:\/\/media.lama-fortune.com\/2024\/07\/znu-150x150.jpeg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<p>ZNU has subsidiaries in France and Spain, reflecting its international expansion. A crucial step in this expansion was ZNU's acquisition of a majority shareholding in <strong>Standaard Boekhandel<\/strong> in 1995. Today, ZNU controls 99% of this bookstore chain, which comprises around 140 stores in Flanders and Brussels.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"283\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/07\/SB_logo_horizontaal-1024x283.png\" alt=\"logo of the Standaard boekhandel company bought by Yvonne Schaltin and Frieda Schaltin\" class=\"wp-image-4753\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/07\/SB_logo_horizontaal-1024x283.png 1024w, https:\/\/media.lama-fortune.com\/2024\/07\/SB_logo_horizontaal-300x83.png 300w, https:\/\/media.lama-fortune.com\/2024\/07\/SB_logo_horizontaal-768x212.png 768w, https:\/\/media.lama-fortune.com\/2024\/07\/SB_logo_horizontaal.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Discretion characterizes the activities and management of ZNU, which is partly run by <a href=\"https:\/\/lama-fortune.com\/jan-vande-velden-znu\/\">by <strong>Jan Vande Velde<\/strong><\/a>who also figures in the rankings of important figures in the Belgian economy. The family's discreet management style is reinforced by the death of <strong>Hilde Schaltin<\/strong> in 2016, which controlled 33% of the company for a fortune of over 65 Million Euros.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/07\/teenagers-reading-staircase-library-scaled.jpg\" alt=\"children reading on the stairs by Frieda Schaltin and Hilde Schaltin\" class=\"wp-image-4783\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/07\/teenagers-reading-staircase-library-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/07\/teenagers-reading-staircase-library-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/07\/teenagers-reading-staircase-library-1024x683.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/07\/teenagers-reading-staircase-library-768x512.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p>ZNU also owns <strong>Azur<\/strong>a major player in online book sales. This dual distribution channel, in-store and online, contributes to the Group's financial strength. Hilde Schaltin thus remains an influential entity within the Flemish publishing industry, <a href=\"https:\/\/lama-fortune.com\/famille-frieda-schaltin-znu\/\">combining family tradition<\/a> and innovation in the publishing sector.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hilde Schaltin, an iconic figure at Zuidnederlandse Uitgeverij (ZNU), left a lasting legacy in the world of Flemish publishing. Before her death in 2016, she controlled 33% of this discreet but influential family business. Under the leadership of the Schaltin sisters, ZNU transformed itself from a publishing house specializing in children's literature into a diversified publishing empire. The strategic acquisition of Standaard Boekhandel in 1995, now numbering 140 bookshops, marked a major turning point. ZNU extended its influence internationally with subsidiaries in France and Spain, while adapting to the digital age via the Azur platform. Hilde Schaltin's legacy lives on in this company, which combines family tradition and editorial innovation.<\/p>","protected":false},"author":3,"featured_media":4779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[14,33,120,10],"tags":[5,122,32,27,121,12],"class_list":["post-3979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel","category-famille","category-livres","category-media","tag-belgique","tag-edition","tag-entreprise-familiale","tag-flandre","tag-livres","tag-media"],"taxonomy_info":{"category":[{"value":14,"label":"Audiovisuel"},{"value":33,"label":"Famille"},{"value":120,"label":"Livres"},{"value":10,"label":"Media"}],"post_tag":[{"value":5,"label":"Belgique"},{"value":122,"label":"Edition"},{"value":32,"label":"Entreprise 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Moth\u00e9","author_link":"https:\/\/old.lama-fortune.com\/en\/author\/mmothe\/"},"comment_info":0,"category_info":[{"term_id":14,"name":"Audiovisuel","slug":"audiovisuel","term_group":0,"term_taxonomy_id":14,"taxonomy":"category","description":"","parent":0,"count":233,"filter":"raw","cat_ID":14,"category_count":233,"category_description":"","cat_name":"Audiovisuel","category_nicename":"audiovisuel","category_parent":0},{"term_id":33,"name":"Famille","slug":"famille","term_group":0,"term_taxonomy_id":33,"taxonomy":"category","description":"","parent":0,"count":367,"filter":"raw","cat_ID":33,"category_count":367,"category_description":"","cat_name":"Famille","category_nicename":"famille","category_parent":0},{"term_id":120,"name":"Livres","slug":"livres","term_group":0,"term_taxonomy_id":120,"taxonomy":"category","description":"","parent":0,"count":54,"filter":"raw","cat_ID":120,"category_count":54,"category_description":"","cat_name":"Livres","category_nicename":"livres","category_parent":0},{"term_id":10,"name":"Media","slug":"media","term_group":0,"term_taxonomy_id":10,"taxonomy":"category","description":"","parent":0,"count":196,"filter":"raw","cat_ID":10,"category_count":196,"category_description":"","cat_name":"Media","category_nicename":"media","category_parent":0}],"tag_info":[{"term_id":5,"name":"Belgique","slug":"belgique","term_group":0,"term_taxonomy_id":5,"taxonomy":"post_tag","description":"","parent":0,"count":287,"filter":"raw"},{"term_id":122,"name":"Edition","slug":"edition","term_group":0,"term_taxonomy_id":122,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw"},{"term_id":32,"name":"Entreprise 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