{"id":4088,"date":"2024-08-09T11:45:06","date_gmt":"2024-08-09T09:45:06","guid":{"rendered":"https:\/\/lama-fortune.com\/?p=4088"},"modified":"2025-02-13T13:32:33","modified_gmt":"2025-02-13T12:32:33","slug":"roger-dick-greenyard-family","status":"publish","type":"post","link":"https:\/\/old.lama-fortune.com\/en\/famille-roger-dick-greenyard\/","title":{"rendered":"Roger Dick: From Dicogel to Roger & Roger, a Frozen Vegetable and Chips Empire Worth 75 Million Euros"},"content":{"rendered":"

Roger Dick<\/h2>\n\n\n\n

Dicogel and Roger & Roger<\/strong> : well known in the deep-frozen vegetables<\/a><\/strong> and from chips<\/strong>.<\/a> Based in Staden<\/strong>in Western Flanders<\/strong>they occupy the Belgian TOP 320<\/strong> in the economic ranking with a total assets<\/strong> estimated at 74 906 000 \u20ac<\/strong>.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Dick family history<\/h3>\n\n\n\n

Michel Dick<\/a>a major vegetable trader in the 1970s, together with Georges De Geest and Andr\u00e9 Talpe founded the Westfro<\/a>. De Geest and Talpe came from the canning industry, working for La Corbeille and Conserven Talpe respectively. After Andr\u00e9 Talpe's untimely death and De Geest's departure, Michel Dick became the majority shareholder.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Succession and Expansion<\/h3>\n\n\n\n

The second generation, represented by Regina Dick-Dirk Verhelle<\/strong> and Rita Dick<\/strong>took over the reins from Michel. Meanwhile, Rosa Dick<\/strong> continued the family farm. Roger Dick<\/strong>For his part, he followed a different path, becoming active in other frozen food companies. His marriage to Marie-Christine Lafaut<\/strong> formed a business link with his father-in-law, Henry Lafaut, creating the company Pasfrost<\/strong>. This collaboration did not last, however, and Roger Dick founded Dicogel<\/strong>. By buying out the shares of one of his sisters, he became a 50 % shareholder in Westfro.<\/p>\n\n\n

\n
\"Dicogel<\/figure>\n<\/div>\n\n\n

Recent Developments<\/h3>\n\n\n\n

In 1999, Roger Dick launched the potato chip manufacturer Roger & Roger<\/strong>. More recently, in 2019, it acquired the Hungarian frozen food business of the group Greenyard<\/strong>held by Hein Deprez<\/strong>. This acquisition came at a difficult time for Greenyard, which was plagued by a health crisis due to listeria contamination detected in their Hungarian factory.<\/p>\n\n\n

\n
\"Creation<\/figure>\n<\/div>\n\n\n

Conclusion<\/h3>\n\n\n\n

The entrepreneurial journey of the Dick family,<\/a> in particular by Roger, stands out for its diversification and resilience in the face of economic and health challenges. Their strong presence in the frozen food and potato chip industries testifies to their ability to adapt and develop continuously.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Roger Dick, from an influential family in the frozen vegetable industry, has diversified and strengthened the family heritage with the Dicogel and Roger & Roger companies. Based in Staden, West Flanders, these companies rank among the 320 largest in Belgium, with assets totaling \u20ac74,906,000. Find out how Roger navigated economic and health challenges to build a thriving empire in the frozen food and potato chips sectors.<\/p>","protected":false},"author":3,"featured_media":5461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[17,48],"tags":[40,5,27,6],"class_list":["post-4088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agroalimentaire","category-grande-distribution","tag-agroalimentaire","tag-belgique","tag-flandre","tag-industiel"],"taxonomy_info":{"category":[{"value":17,"label":"Agroalimentaire"},{"value":48,"label":"Grande Distribution"}],"post_tag":[{"value":40,"label":"Agroalimentaire"},{"value":5,"label":"Belgique"},{"value":27,"label":"Flandre"},{"value":6,"label":"Industiel"}]},"featured_image_src_large":["https:\/\/media.lama-fortune.com\/2024\/08\/Greenyard-40-years-1024x734.png",1024,734,true],"author_info":{"display_name":"Martin Moth\u00e9","author_link":"https:\/\/old.lama-fortune.com\/en\/author\/mmothe\/"},"comment_info":0,"category_info":[{"term_id":17,"name":"Agroalimentaire","slug":"agroalimentaire","term_group":0,"term_taxonomy_id":17,"taxonomy":"category","description":"","parent":0,"count":69,"filter":"raw","cat_ID":17,"category_count":69,"category_description":"","cat_name":"Agroalimentaire","category_nicename":"agroalimentaire","category_parent":0},{"term_id":48,"name":"Grande Distribution","slug":"grande-distribution","term_group":0,"term_taxonomy_id":48,"taxonomy":"category","description":"","parent":0,"count":24,"filter":"raw","cat_ID":48,"category_count":24,"category_description":"","cat_name":"Grande Distribution","category_nicename":"grande-distribution","category_parent":0}],"tag_info":[{"term_id":40,"name":"Agroalimentaire","slug":"agroalimentaire","term_group":0,"term_taxonomy_id":40,"taxonomy":"post_tag","description":"","parent":0,"count":64,"filter":"raw"},{"term_id":5,"name":"Belgique","slug":"belgique","term_group":0,"term_taxonomy_id":5,"taxonomy":"post_tag","description":"","parent":0,"count":287,"filter":"raw"},{"term_id":27,"name":"Flandre","slug":"flandre","term_group":0,"term_taxonomy_id":27,"taxonomy":"post_tag","description":"","parent":0,"count":200,"filter":"raw"},{"term_id":6,"name":"Industiel","slug":"industiel","term_group":0,"term_taxonomy_id":6,"taxonomy":"post_tag","description":"","parent":0,"count":66,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/posts\/4088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/comments?post=4088"}],"version-history":[{"count":0,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/posts\/4088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/media\/5461"}],"wp:attachment":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/media?parent=4088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/categories?post=4088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/tags?post=4088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}