{"id":4178,"date":"2024-08-08T09:44:00","date_gmt":"2024-08-08T07:44:00","guid":{"rendered":"https:\/\/lama-fortune.com\/?p=4178"},"modified":"2025-02-13T13:18:56","modified_gmt":"2025-02-13T12:18:56","slug":"michel-dick-westfro","status":"publish","type":"post","link":"https:\/\/old.lama-fortune.com\/en\/michel-dick-westfro\/","title":{"rendered":"Michel Dick: The Visionary Behind Westfro and a Fortune of 55 Million Euros"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Michel Dick<\/h2>\n\n\n\n<p><strong>Westfro<\/strong>a company specializing in <a href=\"https:\/\/lama-fortune.com\/familles-talpe-et-de-backere\/\">production of frozen vegetables,<\/a> was founded in 1971 in Staden by Michel Dick, Georges De Geest and Andr\u00e9 Talpe. Talpe and De Geest came from the classic canning industry, associated with La Corbeille and Conserven Talpe, respectively, while Michel Dick was a former<a href=\"https:\/\/lama-fortune.com\/tag\/agroalimentaire\/\"> major vegetable trader<\/a>. Michel Dick has built up a fortune of over 50 million euros.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"454\" height=\"206\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/08\/Westfro.png\" alt=\"Westfro logo managed by Michel Dick\" class=\"wp-image-5445\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/08\/Westfro.png 454w, https:\/\/media.lama-fortune.com\/2024\/08\/Westfro-300x136.png 300w\" sizes=\"auto, (max-width: 454px) 100vw, 454px\" \/><\/figure>\n<\/div>\n\n\n<p>Shortly after the company was founded, Andr\u00e9 Talpe died. Georges De Geest also left the project, leaving Michel Dick as majority shareholder. Over time, management of the company passed to the second generation, notably to Regina Dick, married to Dirk Verhelle, and Rita Dick. One of the daughters, Rosa Dick, took over the family farm. <a href=\"https:\/\/lama-fortune.com\/famille-roger-dick-greenyard\/\">Roger Dick,<\/a> the son, turned to several other frozen food producers in the region.<\/p>\n\n\n\n<p>Roger Dick married Marie-Christine Lafaut de Passendale, whose father, Henry Lafaut, was also in the vegetable business. Inspired by his father-in-law,<a href=\"https:\/\/lama-fortune.com\/famille-roger-dick-greenyard\/\"> Roger launched the company <strong>Dicogel<\/strong> <\/a>after an unsuccessful attempt at collaboration within the <strong>Pasfrost<\/strong>another frozen vegetable company founded jointly by the two families.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"132\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/08\/pestfrost.jpeg\" alt=\"logo of Westfro&#039;s competitor Pastfrost\" class=\"wp-image-5447\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/08\/pestfrost.jpeg 383w, https:\/\/media.lama-fortune.com\/2024\/08\/pestfrost-300x103.jpeg 300w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><\/figure>\n<\/div>\n\n\n<p>In 2014, Michel Dick died at the age of 94 in Staden. Following this, Roger Dick bought out his sister Regina's shares, with the support of their sister Rita, who shared the remaining shares. A purchase proposed by Dirk Verhelle, Regina's husband, was rejected by Rita as insufficient, leading to the consolidation of the company under Roger's tutelage with Rita's help. This made it possible to respect Michel Dick's wish to maintain <strong>Westfro<\/strong> under family control.<\/p>\n\n\n\n<p><strong>Key facts<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Foundation<\/strong>: 1971<\/li>\n\n\n\n<li><strong>Founders<\/strong>Michel Dick, Georges De Geest, Andr\u00e9 Talpe<\/li>\n\n\n\n<li><strong>Head office<\/strong>: Staden<\/li>\n\n\n\n<li><strong>Activity<\/strong>Frozen vegetable production<\/li>\n\n\n\n<li><strong>Evolution<\/strong>: Growing<\/li>\n\n\n\n<li><strong>Current position<\/strong>TOP 470<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/08\/frozen-vegetables-white-background-scaled.jpg\" alt=\"frozen vegetables produced by Michel Dick&#039;s westfro\" class=\"wp-image-5451\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/08\/frozen-vegetables-white-background-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/08\/frozen-vegetables-white-background-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/08\/frozen-vegetables-white-background-1024x683.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/08\/frozen-vegetables-white-background-768x512.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p><strong>Key figures<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Net assets <\/strong>: \u20ac 54 987 800<\/li>\n<\/ul>\n\n\n\n<p>The company has gone through several stages of family transition while successfully maintaining and developing its presence in the frozen vegetable sector. Westfro's current structure reflects a<a href=\"https:\/\/lama-fortune.com\/famille-roger-dick-greenyard\/\"> family commitment <\/a>and a clear strategy for staying relevant in a competitive market.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Michel Dick, co-founder of Westfro in 1971 in Staden, transformed a frozen vegetable company into a major player in the sector. Alongside Georges De Geest and Andr\u00e9 Talpe, Dick built a successful company, overcoming family and industrial challenges. Today, Westfro, under the management of the second generation, embodies Michel Dick's legacy of innovation and perseverance, having built a fortune of over 55 million.<\/p>","protected":false},"author":3,"featured_media":5443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[17,33,48],"tags":[40,5,32,27],"class_list":["post-4178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agroalimentaire","category-famille","category-grande-distribution","tag-agroalimentaire","tag-belgique","tag-entreprise-familiale","tag-flandre"],"taxonomy_info":{"category":[{"value":17,"label":"Agroalimentaire"},{"value":33,"label":"Famille"},{"value":48,"label":"Grande Distribution"}],"post_tag":[{"value":40,"label":"Agroalimentaire"},{"value":5,"label":"Belgique"},{"value":32,"label":"Entreprise Familiale"},{"value":27,"label":"Flandre"}]},"featured_image_src_large":["https:\/\/media.lama-fortune.com\/2024\/08\/csm_westfro-1024x577.png",1024,577,true],"author_info":{"display_name":"Martin Moth\u00e9","author_link":"https:\/\/old.lama-fortune.com\/en\/author\/mmothe\/"},"comment_info":0,"category_info":[{"term_id":17,"name":"Agroalimentaire","slug":"agroalimentaire","term_group":0,"term_taxonomy_id":17,"taxonomy":"category","description":"","parent":0,"count":69,"filter":"raw","cat_ID":17,"category_count":69,"category_description":"","cat_name":"Agroalimentaire","category_nicename":"agroalimentaire","category_parent":0},{"term_id":33,"name":"Famille","slug":"famille","term_group":0,"term_taxonomy_id":33,"taxonomy":"category","description":"","parent":0,"count":367,"filter":"raw","cat_ID":33,"category_count":367,"category_description":"","cat_name":"Famille","category_nicename":"famille","category_parent":0},{"term_id":48,"name":"Grande Distribution","slug":"grande-distribution","term_group":0,"term_taxonomy_id":48,"taxonomy":"category","description":"","parent":0,"count":24,"filter":"raw","cat_ID":48,"category_count":24,"category_description":"","cat_name":"Grande Distribution","category_nicename":"grande-distribution","category_parent":0}],"tag_info":[{"term_id":40,"name":"Agroalimentaire","slug":"agroalimentaire","term_group":0,"term_taxonomy_id":40,"taxonomy":"post_tag","description":"","parent":0,"count":64,"filter":"raw"},{"term_id":5,"name":"Belgique","slug":"belgique","term_group":0,"term_taxonomy_id":5,"taxonomy":"post_tag","description":"","parent":0,"count":287,"filter":"raw"},{"term_id":32,"name":"Entreprise Familiale","slug":"entreprise-familiale","term_group":0,"term_taxonomy_id":32,"taxonomy":"post_tag","description":"","parent":0,"count":182,"filter":"raw"},{"term_id":27,"name":"Flandre","slug":"flandre","term_group":0,"term_taxonomy_id":27,"taxonomy":"post_tag","description":"","parent":0,"count":200,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/posts\/4178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/comments?post=4178"}],"version-history":[{"count":0,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/posts\/4178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/media\/5443"}],"wp:attachment":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/media?parent=4178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/categories?post=4178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/tags?post=4178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}