{"id":539,"date":"2024-02-17T11:52:42","date_gmt":"2024-02-17T10:52:42","guid":{"rendered":"https:\/\/lama-fortune.com\/?p=539"},"modified":"2025-02-13T08:21:49","modified_gmt":"2025-02-13T07:21:49","slug":"wim-de-veirman-and-jan-helskens","status":"publish","type":"post","link":"https:\/\/old.lama-fortune.com\/en\/wim-de-veirman-et-jan-helskens\/","title":{"rendered":"Wim De Veirman &amp; Jan Helskens: The Greenpan\u2122 Success Story with Over 2,000 Employees"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Wim de Veirman and Jan Helskens<\/h2>\n\n\n\n<p>Wim De Veirman and Jan Helskens have embarked on the<a href=\"https:\/\/lama-fortune.com\/famille-vanthoor-berghoff\/\"> manufacturing sector<strong> stoves<\/strong><\/a><strong> stainless steel <\/strong>in 2005, choosing Jianmeng, an emerging Chinese city, as their base of operations. Nevertheless, they aspired to more, and soon realized that to continue to prosper, they needed to <strong>innovate<\/strong>. Their desire to create their own brand and reduce production for third parties led to the development of a distinct and viable product, which has been a success with over<strong> 352 million euros in assets.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7f6e595973&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7f6e595973\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/02\/kitchenware-open-notebook-wooden-background-scaled.jpg\" alt=\"\" class=\"wp-image-1265\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/02\/kitchenware-open-notebook-wooden-background-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/02\/kitchenware-open-notebook-wooden-background-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/02\/kitchenware-open-notebook-wooden-background-1024x683.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/02\/kitchenware-open-notebook-wooden-background-768x512.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>The road to Greenpan\u2122 and success:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the midst of the controversy surrounding the dangers of traditional non-stick coatings, the two entrepreneurs decided to find a substitute.<\/li>\n\n\n\n<li>Their collaboration with a company <strong>Korean<\/strong> led to the acquisition of <strong>Thermolon<\/strong>\u2122, a company specializing in a special coating originally developed for fire doors and solar panels.<\/li>\n\n\n\n<li>The launch in the United States via <strong>teleshopping<\/strong> was a triumph - the fact that stocks were sold out in a matter of hours testifies to the immense popularity of the products.<\/li>\n<\/ul>\n\n\n\n<p>Today, their company employs around 2,000 people, with extensive operations including several production sites and sales offices around the globe.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7f6e595d3e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7f6e595d3e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/02\/full-shot-people-watching-tv-living-room-scaled.jpg\" alt=\"\" class=\"wp-image-1264\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/02\/full-shot-people-watching-tv-living-room-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/02\/full-shot-people-watching-tv-living-room-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/02\/full-shot-people-watching-tv-living-room-1024x683.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/02\/full-shot-people-watching-tv-living-room-768x512.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Recipe for triumph:<\/strong><\/p>\n\n\n\n<ul id=\"waterland\" class=\"wp-block-list\">\n<li>Calculated risk-taking and boldness seem to be the ingredients of success for these entrepreneurs.<\/li>\n\n\n\n<li>During the COVID-19 pandemic, an increase in home cooking reinforced the demand for healthier, eco-friendly cookware.<\/li>\n\n\n\n<li>The flagship product, Greenpan\u2122 ceramic stoves, manufactured <strong>without PFAS,<\/strong> responds to this growing demand for products that respect health and the environment.<\/li>\n<\/ul>\n\n\n\n<p><strong>Evolution and expansion :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2021, <strong><a href=\"https:\/\/lama-fortune.com\/famille-willy-michiels-roi-bingo\/\" data-type=\"post\" data-id=\"631\">Waterland<\/a><\/strong> has invested <strong>159 million euros <\/strong>in The Cookware Company, enabling expansion through key acquisitions such as Lumenflon, BK Holland and Merten &amp; Storck.<\/li>\n\n\n\n<li>The Group aims to achieve sales of<strong>one billion<\/strong>driven by strong international and local brands such as Greenpan, Blue Diamond, Royal Van Kempen &amp; Begeer, Greenchef and BK.<\/li>\n<\/ul>\n\n\n\n<p><strong>Diversification of interests :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2022, Jan Helskens invests in the <strong><a href=\"https:\/\/lama-fortune.com\/tag\/patrimoine\/\">heritage<\/a> real estate with the acquisition of Ch\u00e2teau de Humain, bought from the Belgian noble family.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7f6e596130&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7f6e596130\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/02\/beautiful-lake-chateau-trecesson-medieval-castle-campa-c-na-c-ac-commune-morbihan-department-near-broceliande-forest-scaled.jpg\" alt=\"\" class=\"wp-image-1262\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/02\/beautiful-lake-chateau-trecesson-medieval-castle-campa-c-na-c-ac-commune-morbihan-department-near-broceliande-forest-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/02\/beautiful-lake-chateau-trecesson-medieval-castle-campa-c-na-c-ac-commune-morbihan-department-near-broceliande-forest-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/02\/beautiful-lake-chateau-trecesson-medieval-castle-campa-c-na-c-ac-commune-morbihan-department-near-broceliande-forest-1024x683.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/02\/beautiful-lake-chateau-trecesson-medieval-castle-campa-c-na-c-ac-commune-morbihan-department-near-broceliande-forest-768x512.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>This overview reveals a dynamic career path, marked by boldness, a clear vision of the future and an ability to capitalize on market trends while continually innovating in the cookware sector. <strong>patrimione estimated at over \u20ac350,000,000.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Wim De Veirman and Jan Helskens, visionaries of the modern kitchen, have revolutionized the market with Greenpan\u2122, a pioneering brand in eco-friendly ceramic stoves. With a fortune in excess of 350 million euros, their success is a testament to innovation and commitment to quality and sustainability.<\/p>","protected":false},"author":3,"featured_media":1260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[17,4,38],"tags":[40,5,27,6,37],"class_list":["post-539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agroalimentaire","category-industriel","category-mobilier","tag-agroalimentaire","tag-belgique","tag-flandre","tag-industiel","tag-patrimoine"],"taxonomy_info":{"category":[{"value":17,"label":"Agroalimentaire"},{"value":4,"label":"Industriel"},{"value":38,"label":"Mobilier"}],"post_tag":[{"value":40,"label":"Agroalimentaire"},{"value":5,"label":"Belgique"},{"value":27,"label":"Flandre"},{"value":6,"label":"Industiel"},{"value":37,"label":"Patrimoine"}]},"featured_image_src_large":["https:\/\/media.lama-fortune.com\/2024\/02\/omelet-with-spinach-green-beans-potato-spinach-healthy-food-black-frying-pan-grey-stone-old-rustic-background-traditional-frittata-breakfast-eggs-tortilla-top-view-flat-lay-copy-space-1024x683.jpg",1024,683,true],"author_info":{"display_name":"Martin Moth\u00e9","author_link":"https:\/\/old.lama-fortune.com\/en\/author\/mmothe\/"},"comment_info":0,"category_info":[{"term_id":17,"name":"Agroalimentaire","slug":"agroalimentaire","term_group":0,"term_taxonomy_id":17,"taxonomy":"category","description":"","parent":0,"count":69,"filter":"raw","cat_ID":17,"category_count":69,"category_description":"","cat_name":"Agroalimentaire","category_nicename":"agroalimentaire","category_parent":0},{"term_id":4,"name":"Industriel","slug":"industriel","term_group":0,"term_taxonomy_id":4,"taxonomy":"category","description":"","parent":0,"count":122,"filter":"raw","cat_ID":4,"category_count":122,"category_description":"","cat_name":"Industriel","category_nicename":"industriel","category_parent":0},{"term_id":38,"name":"Mobilier","slug":"mobilier","term_group":0,"term_taxonomy_id":38,"taxonomy":"category","description":"","parent":0,"count":187,"filter":"raw","cat_ID":38,"category_count":187,"category_description":"","cat_name":"Mobilier","category_nicename":"mobilier","category_parent":0}],"tag_info":[{"term_id":40,"name":"Agroalimentaire","slug":"agroalimentaire","term_group":0,"term_taxonomy_id":40,"taxonomy":"post_tag","description":"","parent":0,"count":64,"filter":"raw"},{"term_id":5,"name":"Belgique","slug":"belgique","term_group":0,"term_taxonomy_id":5,"taxonomy":"post_tag","description":"","parent":0,"count":287,"filter":"raw"},{"term_id":27,"name":"Flandre","slug":"flandre","term_group":0,"term_taxonomy_id":27,"taxonomy":"post_tag","description":"","parent":0,"count":200,"filter":"raw"},{"term_id":6,"name":"Industiel","slug":"industiel","term_group":0,"term_taxonomy_id":6,"taxonomy":"post_tag","description":"","parent":0,"count":66,"filter":"raw"},{"term_id":37,"name":"Patrimoine","slug":"patrimoine","term_group":0,"term_taxonomy_id":37,"taxonomy":"post_tag","description":"","parent":0,"count":336,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/posts\/539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/comments?post=539"}],"version-history":[{"count":0,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/posts\/539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/media\/1260"}],"wp:attachment":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/media?parent=539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/categories?post=539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/tags?post=539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}