{"id":549,"date":"2024-03-09T13:34:22","date_gmt":"2024-03-09T12:34:22","guid":{"rendered":"https:\/\/lama-fortune.com\/?p=549"},"modified":"2025-02-13T09:21:21","modified_gmt":"2025-02-13T08:21:21","slug":"maes-latexco-family","status":"publish","type":"post","link":"https:\/\/old.lama-fortune.com\/en\/famille-maes-latexco\/","title":{"rendered":"Latexco: \u20ac131 million inheritance from the Maes family in latex innovation"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Maes family<\/h2>\n\n\n\n<p>Latexco, a well-known latex manufacturer, is based in the towns of <a href=\"https:\/\/lama-fortune.com\/tag\/flandre\/\" data-type=\"post_tag\" data-id=\"27\">Bruges<\/a> and Tielt in Belgium. <strong>Valuation at 131 million euros<\/strong>The company is known for its positive growth, and ranks 189th among Belgian companies in terms of wealth for the Maes family. At the head of this company for many years, <strong>Luc Maes<\/strong> has been a key player in the expansion of this family-run company and empire to more than<strong> 130 000 000\u20ac.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7cb6b08762&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7cb6b08762\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/03\/close-up-perforated-fabric-scaled.jpg\" alt=\"World-renowned latex production by the maes family\" class=\"wp-image-1489\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/03\/close-up-perforated-fabric-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/03\/close-up-perforated-fabric-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/03\/close-up-perforated-fabric-1024x683.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/03\/close-up-perforated-fabric-768x512.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Products and Services:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manufacture of a wide range of latex products<\/li>\n\n\n\n<li>Main use in the production of mattresses, seats and beds<\/li>\n<\/ul>\n\n\n\n<p><strong>Latexco Handling:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Affiliated branch specializing in the manufacture of matratzen<\/li>\n<\/ul>\n\n\n\n<p>The company is also involved in the sporting sector, associating itself with iconic cycling figures such as Patrick Lefevere and Tom Boonen through its sponsorship of the Innergetic team. This commitment to cycling, more than a passion for Luc Maes, was a strategy for<strong> profitable marketing<\/strong> to increase international brand awareness, especially with a shift in focus towards the end consumer.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7cb6b08a9e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7cb6b08a9e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/03\/group-cyclists-riding-along-scenic-road-with-mountains-distance-scaled.jpg\" alt=\"cycling team sponsored by the Maes family \" class=\"wp-image-1492\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/03\/group-cyclists-riding-along-scenic-road-with-mountains-distance-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/03\/group-cyclists-riding-along-scenic-road-with-mountains-distance-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/03\/group-cyclists-riding-along-scenic-road-with-mountains-distance-1024x683.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/03\/group-cyclists-riding-along-scenic-road-with-mountains-distance-768x512.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Management transition:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Carole Maes, Luc Maes' only daughter, prepares to take over the reins of Latexco<\/li>\n\n\n\n<li>Previous management has brought the workforce to 450 employees in Belgium and Spain<\/li>\n\n\n\n<li>International development, including sites in the United States<\/li>\n<\/ul>\n\n\n\n<p>In 2022, at the age of 81, Luc gave up his business. <strong>Latexco<\/strong> to Luc Tack, a compatriot and major investor in the company <strong>Picanol-Tessenderlo<\/strong> listed on the stock exchange. With a significant weight of responsibility, Carole M, then aged 46, approached the succession with an awareness of the task ahead, while hoping that her father would continue to contribute actively to the company and a \"sense of responsibility\". <strong>fortune estimated at over 130 million euros for the Maes family and Latexco.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7cb6b08d28&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7cb6b08d28\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/03\/happy-young-beautiful-woman-with-pillow-bed-scaled.jpg\" alt=\"Latex pillow from the maes family\" class=\"wp-image-1495\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/03\/happy-young-beautiful-woman-with-pillow-bed-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/03\/happy-young-beautiful-woman-with-pillow-bed-300x225.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/03\/happy-young-beautiful-woman-with-pillow-bed-1024x768.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/03\/happy-young-beautiful-woman-with-pillow-bed-768x576.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Expansion United States:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Opening of a new facility on the West Coast<\/li>\n\n\n\n<li>Planning a production facility on the East Coast<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>In the heart of Belgium, the Maes family has raised Latexco to remarkable heights, positioning the company with a valuation of 131 million euros and a prime position among the Belgian giants. Under the expert guidance of Luc Maes, Latexco has established itself as an undisputed leader in latex production.<\/p>","protected":false},"author":3,"featured_media":1488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[38,92],"tags":[5,32,27,93],"class_list":["post-549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobilier","category-latex","tag-belgique","tag-entreprise-familiale","tag-flandre","tag-latex"],"taxonomy_info":{"category":[{"value":38,"label":"Mobilier"},{"value":92,"label":"Latex"}],"post_tag":[{"value":5,"label":"Belgique"},{"value":32,"label":"Entreprise Familiale"},{"value":27,"label":"Flandre"},{"value":93,"label":"Latex"}]},"featured_image_src_large":["https:\/\/media.lama-fortune.com\/2024\/03\/hand-testing-orthopedic-memory-foam-core-mattress-1024x683.jpg",1024,683,true],"author_info":{"display_name":"Martin Moth\u00e9","author_link":"https:\/\/old.lama-fortune.com\/en\/author\/mmothe\/"},"comment_info":0,"category_info":[{"term_id":38,"name":"Mobilier","slug":"mobilier","term_group":0,"term_taxonomy_id":38,"taxonomy":"category","description":"","parent":0,"count":187,"filter":"raw","cat_ID":38,"category_count":187,"category_description":"","cat_name":"Mobilier","category_nicename":"mobilier","category_parent":0},{"term_id":92,"name":"Latex","slug":"latex","term_group":0,"term_taxonomy_id":92,"taxonomy":"category","description":"","parent":0,"count":1,"filter":"raw","cat_ID":92,"category_count":1,"category_description":"","cat_name":"Latex","category_nicename":"latex","category_parent":0}],"tag_info":[{"term_id":5,"name":"Belgique","slug":"belgique","term_group":0,"term_taxonomy_id":5,"taxonomy":"post_tag","description":"","parent":0,"count":287,"filter":"raw"},{"term_id":32,"name":"Entreprise Familiale","slug":"entreprise-familiale","term_group":0,"term_taxonomy_id":32,"taxonomy":"post_tag","description":"","parent":0,"count":182,"filter":"raw"},{"term_id":27,"name":"Flandre","slug":"flandre","term_group":0,"term_taxonomy_id":27,"taxonomy":"post_tag","description":"","parent":0,"count":200,"filter":"raw"},{"term_id":93,"name":"Latex","slug":"latex","term_group":0,"term_taxonomy_id":93,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/posts\/549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/comments?post=549"}],"version-history":[{"count":0,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/posts\/549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/media\/1488"}],"wp:attachment":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/media?parent=549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/categories?post=549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/tags?post=549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}