{"id":594,"date":"2024-06-04T23:30:34","date_gmt":"2024-06-04T21:30:34","guid":{"rendered":"https:\/\/lama-fortune.com\/?p=594"},"modified":"2025-02-13T12:35:48","modified_gmt":"2025-02-13T11:35:48","slug":"jan-toye-family-palm-brewery","status":"publish","type":"post","link":"https:\/\/old.lama-fortune.com\/en\/famille-jan-toye-palm-brasserie\/","title":{"rendered":"Jan Toye: A \u20ac351M Heritage of Inherited Breweries and Deep Social Commitment"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Jan Toye<\/h2>\n\n\n\n<p>With an asset valuation <strong>to 351 million euros,<\/strong> the company <strong>Diepensteyn<\/strong>formerly known as Brouwerij Palm and Brouwerij Rodenbach, now runs a family office in Londerzeel. The company's portfolio is growing and currently ranks among the TOP 80 richest Belgians. Initiated by<strong>r Fred Van Roy<\/strong> and taken over by his nephew <strong>Jan Toye, the<\/strong>a <a href=\"https:\/\/lama-fortune.com\/category\/brassicole\/\" data-type=\"category\" data-id=\"19\">brewery is famous for its Palm beer<\/a> and the acquisition of specialist breweries such as Rodenbach and Boon.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7f6d747d0f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7f6d747d0f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/06\/Jan-Toye.jpg\" alt=\"photo by Jan Toye\" class=\"wp-image-3604\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/06\/Jan-Toye.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/06\/Jan-Toye-300x199.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/06\/Jan-Toye-768x510.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Jan Toye<\/figcaption><\/figure>\n\n\n\n<p>However, despite its reputation, the brewery has struggled to maintain its market share, with a persistent operating loss in recent years. Toye, who also has a passion for breeding Brabant draught horses, sold 60 % of Palm to the Dutch brewery. <strong>Bavaria owned by the Swinkels family in 2016, and in 2021<\/strong>The Dutch family took full control of the Palm Group, with the exception of the Boon geuze brewery, which remains in the hands of the Toye family.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7f6d748034&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7f6d748034\" class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/06\/bavaria-logo.jpg\" alt=\"Bavaria company logo\" class=\"wp-image-3607\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/06\/bavaria-logo.jpg 768w, https:\/\/media.lama-fortune.com\/2024\/06\/bavaria-logo-300x169.jpg 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p>Breweries account for only 1<strong>5 % of Toye assets<\/strong>which derives most of its earnings from private equity investments and via <strong>Bencis funds.<\/strong> The latter own shares in building materials specialists such as q<strong>u'Etex and Aliax<\/strong>is, and in <a href=\"https:\/\/lama-fortune.com\/ackermans-et-van-haaren-avh\/\" data-type=\"post\" data-id=\"541\">Belfima (AvH)<\/a>. Jan Toye suffered a significant loss of almost 100 million euros with <strong>the fall of Forti<\/strong>s, where he was one of the main shareholders. More recently, he attempted to turn around the <strong>cycles Eddy Merckx<\/strong>to overcome operating losses.<\/p>\n\n\n\n<p>In reaction to the suicide of his<strong> gifted son in 2004<\/strong>Jan Toye created the <strong>GaVoorGeluk<\/strong> which supports research into the prevention of depression and suicide. It also funds a chair at the Universit\u00e9 catholique de Louvain, focusing on giftedness and the well-being of young people.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7f6d748293&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7f6d748293\" class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"250\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/06\/palm_logo.jpg\" alt=\"Jan Toye&#039;s brewery logo\" class=\"wp-image-3611\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/06\/palm_logo.jpg 600w, https:\/\/media.lama-fortune.com\/2024\/06\/palm_logo-300x125.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p>The year 2016 marked a period of divestment for the Toye family, with the sale of the hardly profitable brand of <strong>Eddy Merckx bikes and 60 % from Brouwerij Palm to Bavaria<\/strong>. This transaction generated an exceptional profit of 17 million euros for Toye. The full sale in 2021 brought an additional profit of 52 million euros. The following year, <strong>real estate assets <\/strong>of the brewery was also transferred to Swinkels.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7f6d7484aa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7f6d7484aa\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/06\/eddy-mercks.jpg\" alt=\"Eddy Markcs del brand bike by Jan Toye\" class=\"wp-image-3613\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/06\/eddy-mercks.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/06\/eddy-mercks-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/06\/eddy-mercks-768x511.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Past and present activities:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Beers and Brands:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Palm Belgian Craft Brewers<\/li>\n\n\n\n<li>Rodenbach<\/li>\n\n\n\n<li>Boon<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Partnerships and Sales:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Joint venture with Royal Swinkels Family Brewers<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Other interests:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Private equity<\/li>\n\n\n\n<li>Bencis investment fund<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Social Commitments:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GaVoorGeluk Foundation: preventing depression and suicide among young people<\/li>\n\n\n\n<li>Financing a university chair dedicated to giftedness<\/li>\n<\/ul>\n\n\n\n<p><strong>Real estate:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transfer of real estate assets to the Swinkels family in 2022<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7f6d74886b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7f6d74886b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/06\/chateau-Diepensteyn.jpg\" alt=\"Ch\u00e2teau diepensteyn the company of Jan Toye\" class=\"wp-image-3617\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/06\/chateau-Diepensteyn.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/06\/chateau-Diepensteyn-300x225.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/06\/chateau-Diepensteyn-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Castle of <strong>Diepensteyn<\/strong><\/figcaption><\/figure>\n\n\n\n<p>The careful management of his diversified portfolio testifies to Jan Toye's resilience in the face of market turbulence and his commitment to society through the GaVoorGeluk Foundation.<\/p>","protected":false},"excerpt":{"rendered":"<p>Jan Toye, with assets estimated at 351 million euros, illustrates a diversified entrepreneurial career and a remarkable social commitment.<\/p>","protected":false},"author":3,"featured_media":3602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[17,19,33,35,23],"tags":[5,20,32,27,25],"class_list":["post-594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agroalimentaire","category-brassicole","category-famille","category-gestion-de-patrimoine","category-immobilier","tag-belgique","tag-brassicole","tag-entreprise-familiale","tag-flandre","tag-immobilier"],"taxonomy_info":{"category":[{"value":17,"label":"Agroalimentaire"},{"value":19,"label":"Brassicole"},{"value":33,"label":"Famille"},{"value":35,"label":"Gestion 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