{"id":629,"date":"2024-05-15T09:40:15","date_gmt":"2024-05-15T07:40:15","guid":{"rendered":"https:\/\/lama-fortune.com\/?p=629"},"modified":"2025-02-13T12:20:17","modified_gmt":"2025-02-13T11:20:17","slug":"patrick-maselis-cereals","status":"publish","type":"post","link":"https:\/\/old.lama-fortune.com\/en\/patrick-maselis-cereales\/","title":{"rendered":"Patrick Maselis: From Grain to Breakfast, a 68M\u20ac fortune and a passion for Philately"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Patrick Maselis<\/strong><\/h2>\n\n\n\n<p><strong>Patrick Maselis<\/strong> is at the heart of the transformation of<strong> Maselis Group,<\/strong> which has evolved from a family business specializing in<a href=\"https:\/\/lama-fortune.com\/famille-brutsaert-cid-lines\/\" data-type=\"link\" data-id=\"https:\/\/lama-fortune.com\/famille-brutsaert-cid-lines\/\"> pet food<\/a> to a major player <a href=\"https:\/\/lama-fortune.com\/category\/agroalimentaire\/\" data-type=\"category\" data-id=\"17\"><strong>in the food industry<\/strong>.<\/a> Having married one of the daughters of the Debaillie family, renowned in the production of animal feeds, Antoon Maselis entered this sector, laying the foundations for what was to become a successful company. <strong>a flourishing business, with estimated assets of over \u20ac68,379,220.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7f501a54df&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7f501a54df\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/05\/view-allergens-commonly-found-grains-scaled.jpg\" alt=\"Patrick Maselis product ranges\" class=\"wp-image-2954\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/05\/view-allergens-commonly-found-grains-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/05\/view-allergens-commonly-found-grains-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/05\/view-allergens-commonly-found-grains-1024x683.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/05\/view-allergens-commonly-found-grains-768x512.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Production capacity<\/strong>The group has three plants, two in Belgium and one in Hungary. They specialize in the production of healthy cereal-based foods.<\/li>\n\n\n\n<li><strong>Maselis Hungaria<\/strong> and <strong>Mulder Breakfast Cereals<\/strong> are among the subsidiaries contributing to the company's diversification and success.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7f501a5a48&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7f501a5a48\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1696\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/05\/paz-arando-zwZusrYAGoM-unsplash-scaled.jpg\" alt=\"Hand in the wheat fields by Patrick Maselis\" class=\"wp-image-2959\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/05\/paz-arando-zwZusrYAGoM-unsplash-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/05\/paz-arando-zwZusrYAGoM-unsplash-300x199.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/05\/paz-arando-zwZusrYAGoM-unsplash-1024x678.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/05\/paz-arando-zwZusrYAGoM-unsplash-768x509.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>The production process includes lines dedicated to processing <strong>corn into products such as semolina <\/strong>and corn flour. These products are widely used in the <strong>snack food.<\/strong> The group also has facilities for the preparation of oats and other cereals used in the manufacture of breakfast products. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7f501a5e7c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7f501a5e7c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1709\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/05\/agricultural-silos-building-exterior-scaled.jpg\" alt=\"Cereal production plants by Patrick Maselis\" class=\"wp-image-2961\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/05\/agricultural-silos-building-exterior-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/05\/agricultural-silos-building-exterior-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/05\/agricultural-silos-building-exterior-1024x684.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/05\/agricultural-silos-building-exterior-768x513.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Poco Loco<\/strong>founded in 1994 by Patrick Maselis in partnership with Gerard Debrabandere, quickly became a key player in the breakfast cereals market. The company was so successful that its management was subsequently taken over by the <strong>Santa Maria company<\/strong> then by the Finnish group <strong>Paulig<\/strong>with an impressive valuation and <strong>Patrick Maselis<\/strong> <strong>has a fortune of over 68 million euros.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7f501a61bb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7f501a61bb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/05\/rachael-gorjestani-P18ZFezFmLQ-unsplash-scaled.jpg\" alt=\"Cereals by Patrick Maselis\" class=\"wp-image-2966\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/05\/rachael-gorjestani-P18ZFezFmLQ-unsplash-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/05\/rachael-gorjestani-P18ZFezFmLQ-unsplash-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/05\/rachael-gorjestani-P18ZFezFmLQ-unsplash-1024x683.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/05\/rachael-gorjestani-P18ZFezFmLQ-unsplash-768x512.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>In addition to his professional achievements, Patrick Maselis is passionate about activities such as philately. He is president of <strong>Belgian Academy of Philately<\/strong> and is particularly interested in the history and impact of stamps and correspondence. This passion extends to the collection of objects relating to Lado, a region of Africa once ruled by the king <strong>Leopold II, <\/strong>the subject of his recent expedition to this little-known part of Africa.<\/p>","protected":false},"excerpt":{"rendered":"<p>Immerse yourself in the world of Patrick Maselis, the visionary behind the transformation of the Maselis Group into a food industry powerhouse, with a fortune estimated at over 68 million euros. <\/p>","protected":false},"author":3,"featured_media":2955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[17,33],"tags":[40,5,111,32,27],"class_list":["post-629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agroalimentaire","category-famille","tag-agroalimentaire","tag-belgique","tag-congo","tag-entreprise-familiale","tag-flandre"],"taxonomy_info":{"category":[{"value":17,"label":"Agroalimentaire"},{"value":33,"label":"Famille"}],"post_tag":[{"value":40,"label":"Agroalimentaire"},{"value":5,"label":"Belgique"},{"value":111,"label":"Congo"},{"value":32,"label":"Entreprise Familiale"},{"value":27,"label":"Flandre"}]},"featured_image_src_large":["https:\/\/media.lama-fortune.com\/2024\/05\/portrait-happy-family-sitting-home-1024x683.jpg",1024,683,true],"author_info":{"display_name":"Martin Moth\u00e9","author_link":"https:\/\/old.lama-fortune.com\/en\/author\/mmothe\/"},"comment_info":0,"category_info":[{"term_id":17,"name":"Agroalimentaire","slug":"agroalimentaire","term_group":0,"term_taxonomy_id":17,"taxonomy":"category","description":"","parent":0,"count":69,"filter":"raw","cat_ID":17,"category_count":69,"category_description":"","cat_name":"Agroalimentaire","category_nicename":"agroalimentaire","category_parent":0},{"term_id":33,"name":"Famille","slug":"famille","term_group":0,"term_taxonomy_id":33,"taxonomy":"category","description":"","parent":0,"count":367,"filter":"raw","cat_ID":33,"category_count":367,"category_description":"","cat_name":"Famille","category_nicename":"famille","category_parent":0}],"tag_info":[{"term_id":40,"name":"Agroalimentaire","slug":"agroalimentaire","term_group":0,"term_taxonomy_id":40,"taxonomy":"post_tag","description":"","parent":0,"count":64,"filter":"raw"},{"term_id":5,"name":"Belgique","slug":"belgique","term_group":0,"term_taxonomy_id":5,"taxonomy":"post_tag","description":"","parent":0,"count":287,"filter":"raw"},{"term_id":111,"name":"Congo","slug":"congo","term_group":0,"term_taxonomy_id":111,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw"},{"term_id":32,"name":"Entreprise Familiale","slug":"entreprise-familiale","term_group":0,"term_taxonomy_id":32,"taxonomy":"post_tag","description":"","parent":0,"count":182,"filter":"raw"},{"term_id":27,"name":"Flandre","slug":"flandre","term_group":0,"term_taxonomy_id":27,"taxonomy":"post_tag","description":"","parent":0,"count":200,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/posts\/629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/comments?post=629"}],"version-history":[{"count":0,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/posts\/629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/media\/2955"}],"wp:attachment":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/media?parent=629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/categories?post=629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/tags?post=629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}