{"id":643,"date":"2024-03-14T12:25:28","date_gmt":"2024-03-14T11:25:28","guid":{"rendered":"https:\/\/lama-fortune.com\/?p=643"},"modified":"2025-02-13T09:28:04","modified_gmt":"2025-02-13T08:28:04","slug":"nico-daenens-family-service","status":"publish","type":"post","link":"https:\/\/old.lama-fortune.com\/en\/famille-nico-daenens-service\/","title":{"rendered":"Nico Daenens: From \u20ac0 to \u20ac25m, the rise of the Belgian Magnate of Home Services"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Nico Daenens<\/h3>\n\n\n\n<p>The Belgian homecare sector has undergone a major transformation with the introduction of the payment by <strong>service vouchers in 2004.<\/strong> This reform aimed to eliminate <strong>undeclared work<\/strong> particularly in the cleaning sector.<a href=\"https:\/\/lama-fortune.com\/tag\/flandre\/\" data-type=\"post_tag\" data-id=\"27\"> In Bruges<\/a>the company <strong>Dienstenaanhuis<\/strong>founded by Nico Daenens in September 2004, quickly took advantage of this change to expand, and Nico Daenens now has a fortune of over \u20ac26,872,829.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7ce5ae5bab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7ce5ae5bab\" class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"305\" height=\"200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/03\/logo-nico.png\" alt=\"Nico Daenens&#039; company logo\" class=\"wp-image-3292\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/03\/logo-nico.png 305w, https:\/\/media.lama-fortune.com\/2024\/03\/logo-nico-300x197.png 300w\" sizes=\"auto, (max-width: 305px) 100vw, 305px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p><strong>Development of Dienstenaanhuis:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creation:<\/strong> 2004 by Nico Daenens in Bruges<\/li>\n\n\n\n<li><strong>Objective:<\/strong> Using the service voucher system to offer cleaning services<\/li>\n\n\n\n<li><strong>Evolution:<\/strong> Anticipation of sectoral changes and economic challenges + investment in personnel and IT technologies<\/li>\n<\/ul>\n\n\n\n<p>The company has seen its workforce grow significantly, avoiding the challenges that impacted other companies in the same sector after 2007 thanks to a number of strategies <strong>proactive human resources and digital innovation<\/strong>. These judicious choices were crucial in ensuring the continuity and expansion of Dienstenaanhuis, leading to the establishment of the Daenens Group in 2009.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7ce5ae5f9f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7ce5ae5f9f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1708\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/03\/woman-taking-care-cleaning-dirty-house-scaled.jpg\" alt=\"\" class=\"wp-image-3296\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/03\/woman-taking-care-cleaning-dirty-house-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/03\/woman-taking-care-cleaning-dirty-house-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/03\/woman-taking-care-cleaning-dirty-house-1024x683.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/03\/woman-taking-care-cleaning-dirty-house-768x512.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Expansion and acquisitions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2009:<\/strong> Creation of the Daenens Group<\/li>\n\n\n\n<li><strong>2011:<\/strong> Nearly 1,000 employees; recognized in Europe's 500 Job Creating Companies list<\/li>\n\n\n\n<li><strong>2013-2015:<\/strong> Taking over the activities of various PWA companies in difficulty<\/li>\n\n\n\n<li><strong>2014:<\/strong> Acquisition of Makkie, a major regional player now autonomous within the group<\/li>\n\n\n\n<li><strong>2018-2019:<\/strong> Integration of Greenhouse and the branch <a href=\"https:\/\/lama-fortune.com\/famille-steve-rousseau-fortune\/\">Adecco service vouchers<\/a><\/li>\n<\/ul>\n\n\n\n<p>This growth has made the company one of Belgium's leading providers of homecare services. Today, the Daenens Group and its multiple entities employ over<strong>12,000 people, generating annual sales of almost 250 million euros.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7ce5ae62d4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7ce5ae62d4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/03\/female-nurse-talking-with-old-woman-with-alzheimer-nursing-home-scaled.jpg\" alt=\"caregiver helping a lady requested by Nico Daenens\" class=\"wp-image-3299\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/03\/female-nurse-talking-with-old-woman-with-alzheimer-nursing-home-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/03\/female-nurse-talking-with-old-woman-with-alzheimer-nursing-home-300x169.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/03\/female-nurse-talking-with-old-woman-with-alzheimer-nursing-home-1024x576.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/03\/female-nurse-talking-with-old-woman-with-alzheimer-nursing-home-768x432.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Daenens' investment activities:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Investor:<\/strong> Holds shares in various companies such as Plus Home Services, No Dust, MyEco Services, Nettoie Entretien Tout grouped under TS Wallonie, and Secopass' 20%.<\/li>\n\n\n\n<li><strong>Strategy:<\/strong> Working with partners to invest in promising companies and diversify operations<\/li>\n<\/ul>\n\n\n\n<p>Nico Daenens continues to expand his footprint across Belgium, where his presence already extends from Flanders, in Brussels, to Wallonia. His influence as a business leader and investor is driving continued growth in the personal services sector, and u<strong>assets of over 25 million euros.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Discover the fascinating story of Nico Daenens, the Belgian entrepreneur who transformed the homecare sector. Founding Dienstenaanhuis in 2004 in Bruges. <\/p>","protected":false},"author":3,"featured_media":3291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[114,105,90],"tags":[5,27,106,91,115],"class_list":["post-643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-service","category-horeca","category-sante","tag-belgique","tag-flandre","tag-horeca","tag-sante","tag-service"],"taxonomy_info":{"category":[{"value":114,"label":"Service"},{"value":105,"label":"Horeca"},{"value":90,"label":"Sant\u00e9"}],"post_tag":[{"value":5,"label":"Belgique"},{"value":27,"label":"Flandre"},{"value":106,"label":"Horeca"},{"value":91,"label":"Sant\u00e9"},{"value":115,"label":"Service"}]},"featured_image_src_large":["https:\/\/media.lama-fortune.com\/2024\/03\/male-social-worker-taking-care-old-woman-1024x683.jpg",1024,683,true],"author_info":{"display_name":"Martin Moth\u00e9","author_link":"https:\/\/old.lama-fortune.com\/en\/author\/mmothe\/"},"comment_info":0,"category_info":[{"term_id":114,"name":"Service","slug":"service","term_group":0,"term_taxonomy_id":114,"taxonomy":"category","description":"","parent":0,"count":90,"filter":"raw","cat_ID":114,"category_count":90,"category_description":"","cat_name":"Service","category_nicename":"service","category_parent":0},{"term_id":105,"name":"Horeca","slug":"horeca","term_group":0,"term_taxonomy_id":105,"taxonomy":"category","description":"","parent":0,"count":21,"filter":"raw","cat_ID":105,"category_count":21,"category_description":"","cat_name":"Horeca","category_nicename":"horeca","category_parent":0},{"term_id":90,"name":"Sant\u00e9","slug":"sante","term_group":0,"term_taxonomy_id":90,"taxonomy":"category","description":"","parent":0,"count":118,"filter":"raw","cat_ID":90,"category_count":118,"category_description":"","cat_name":"Sant\u00e9","category_nicename":"sante","category_parent":0}],"tag_info":[{"term_id":5,"name":"Belgique","slug":"belgique","term_group":0,"term_taxonomy_id":5,"taxonomy":"post_tag","description":"","parent":0,"count":287,"filter":"raw"},{"term_id":27,"name":"Flandre","slug":"flandre","term_group":0,"term_taxonomy_id":27,"taxonomy":"post_tag","description":"","parent":0,"count":200,"filter":"raw"},{"term_id":106,"name":"Horeca","slug":"horeca","term_group":0,"term_taxonomy_id":106,"taxonomy":"post_tag","description":"","parent":0,"count":10,"filter":"raw"},{"term_id":91,"name":"Sant\u00e9","slug":"sante","term_group":0,"term_taxonomy_id":91,"taxonomy":"post_tag","description":"","parent":0,"count":106,"filter":"raw"},{"term_id":115,"name":"Service","slug":"service","term_group":0,"term_taxonomy_id":115,"taxonomy":"post_tag","description":"","parent":0,"count":51,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/posts\/643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/comments?post=643"}],"version-history":[{"count":0,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/posts\/643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/media\/3291"}],"wp:attachment":[{"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/media?parent=643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/categories?post=643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.lama-fortune.com\/en\/wp-json\/wp\/v2\/tags?post=643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}