{"id":651,"date":"2024-05-29T17:35:35","date_gmt":"2024-05-29T15:35:35","guid":{"rendered":"https:\/\/lama-fortune.com\/?p=651"},"modified":"2025-02-13T12:31:24","modified_gmt":"2025-02-13T11:31:24","slug":"luc-geuten-mitiska-family","status":"publish","type":"post","link":"https:\/\/old.lama-fortune.com\/en\/famille-luc-geuten-mitiska\/","title":{"rendered":"Luc Geuten: Architect of the Mitiska Renaissance with an estate of \u20ac51M"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Luc Geuten <\/h2>\n\n\n\n<p>Luc Geuten represents an emblematic example of the managerial renewal of the late 20th century, particularly after his journey with his partner Leon Seynaeve. Previously fellow students at Harvard University, they entered the European retail industry through a partnership with the founder of <strong>Carpetland<\/strong> in the mid-70s. Their decision to <a href=\"https:\/\/lama-fortune.com\/jan-de-clerck-domo\/\" data-type=\"post\" data-id=\"545\">into the<strong> carpet distribution,<\/strong><\/a><strong> <\/strong>although received with skepticism, was the prelude to a series of successful commercial initiatives.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7df956ef82&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7df956ef82\" class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"130\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/05\/mitiska-logo.png\" alt=\"Luc Geuten&#039;s company logo \" class=\"wp-image-3471\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/05\/mitiska-logo.png 504w, https:\/\/media.lama-fortune.com\/2024\/05\/mitiska-logo-300x77.png 300w\" sizes=\"auto, (max-width: 504px) 100vw, 504px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p>The Group <strong>Mitiska<\/strong>This strategy, which is mainly focused on distribution, targets the average consumer, i.e. around 65 to 70 % of consumers. This strategy is reflected in their presence in a number of sectors, including household appliance chains, <a href=\"https:\/\/lama-fortune.com\/famille-vanaudenhove-bristol\/\">shoes<\/a>sporting goods and home decoration.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7df956f29e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7df956f29e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/05\/playing-with-cat-home-young-woman-lying-carpet-teasing-pet-scaled.jpg\" alt=\"woman on a carpet with her cat by Luc Geuten \" class=\"wp-image-3474\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/05\/playing-with-cat-home-young-woman-lying-carpet-teasing-pet-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/05\/playing-with-cat-home-young-woman-lying-carpet-teasing-pet-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/05\/playing-with-cat-home-young-woman-lying-carpet-teasing-pet-1024x683.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/05\/playing-with-cat-home-young-woman-lying-carpet-teasing-pet-768x512.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Mitiska, founded by Luc Geuten and Seynaeve, went under in 2000, largely due to a faulty investment in the <strong>German chain Frick<\/strong>This led to a collapse in market capitalization. However, after these challenges and a major restructuring, Mitiska returned to equilibrium. Geuten regained full control of the company by buying out Seynaeve's shares, delisting it and liquidating all its holdings.<\/p>\n\n\n\n<p>In 2013, Mitiska generated new capital of<strong> 41 million euros to invest in retail projects and<\/strong><a href=\"https:\/\/lama-fortune.com\/rocco-marotta-centre-commerciale\/\" data-type=\"post\" data-id=\"526\"><strong> of commercial real estate across Europe<\/strong>,<\/a> inaugurating the<strong> Dansaert Park <\/strong>at <a href=\"https:\/\/lama-fortune.com\/tag\/belgique\/\">Belgium<\/a>. This track record affirms not only their persistence through crises, but also their ability to reinvent themselves by focusing on long-term infrastructure investments, and Luc Geuten has a wealth of experience to draw on. <strong>of over 51 million euros.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7df956f532&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7df956f532\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/05\/dasnsear-park-scaled.jpg\" alt=\"Commercial park built by Luc Geuten \" class=\"wp-image-3478\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/05\/dasnsear-park-scaled.jpg 1920w, https:\/\/media.lama-fortune.com\/2024\/05\/dasnsear-park-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/05\/dasnsear-park-1024x683.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/05\/dasnsear-park-768x512.jpg 768w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>Dansaert Park<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>Key features of Mitiska's range of activities :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Orientation:<\/strong> Mid-range distribution and consumption<\/li>\n\n\n\n<li><strong>Diversification:<\/strong> Presence in the electronics, footwear, home furnishings and outdoor adventure sectors<\/li>\n\n\n\n<li><strong>Investment:<\/strong> Retail and real estate development projects in Europe<\/li>\n\n\n\n<li><strong>Management:<\/strong> Structured approach and rapid decision-making<\/li>\n\n\n\n<li><strong>Evolution:<\/strong> Transformation due to financial difficulties at the beginning of the 21st century<\/li>\n\n\n\n<li><strong>Renaissance:<\/strong> Withdraw from the stock market and focus on infrastructure investment<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Luc Geuten, with assets of over 51 million euros, is a perfect example of the resilience and innovation of the business world. <\/p>","protected":false},"author":3,"featured_media":3470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[48,23,38,24,7],"tags":[5,27,25,96,26,8],"class_list":["post-651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grande-distribution","category-immobilier","category-mobilier","category-promoteur-immobilier","category-textile","tag-belgique","tag-flandre","tag-immobilier","tag-mode","tag-promoteur-immobilier","tag-textile"],"taxonomy_info":{"category":[{"value":48,"label":"Grande 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