{"id":524,"date":"2024-02-20T08:56:00","date_gmt":"2024-02-20T07:56:00","guid":{"rendered":"https:\/\/lama-fortune.com\/?p=524"},"modified":"2024-08-23T23:24:52","modified_gmt":"2024-08-23T21:24:52","slug":"manu-en-michiel-bieren-tomorrowland","status":"publish","type":"post","link":"https:\/\/old.lama-fortune.com\/nl\/manu-et-michiel-beers-tomorrowland\/","title":{"rendered":"Manu en Michiel Beers: Tomorrowland's Maestros en hun \u20ac21 Miljoen Triomf"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Overzicht Manu en Michiel Beers<\/h2>\n\n\n\n<p>Manu en Michiel Beers zijn stevig geworteld in het Belgische culturele landschap en zijn opgeklommen tot de voorhoede van de Belgische muziekscene.<a href=\"https:\/\/lama-fortune.com\/herman-schueremans-rock-werchter-fortune\/\"> festivals organiseren <\/a>met hun meest emblematische creatie, Tomorrowland. Het festival, dat zijn wortels heeft in een scoutingfeestje dat door de broers werd gefinancierd toen ze nog jong waren, is uitgegroeid tot een wereldwijd fenomeen. Toen het begon in 2005 trok het evenement een bescheiden 8.700 bezoekers; vandaag de dag verwelkomt het<strong> 400.000 per jaar<\/strong>van over de hele wereld om te genieten van de unieke Boom-ervaring.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7c94cb52b4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7c94cb52b4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/02\/young-woman-enjoying-with-holi-color-crowd-scaled.jpg\" alt=\"\" class=\"wp-image-912\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/02\/young-woman-enjoying-with-holi-color-crowd-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/02\/young-woman-enjoying-with-holi-color-crowd-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/02\/young-woman-enjoying-with-holi-color-crowd-1024x683.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/02\/young-woman-enjoying-with-holi-color-crowd-768x512.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Vergroten\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Tomorrowland, gewijd aan elektronische muziek, is meegegroeid met de opkomst van EDM, gedreven door artiesten als David Guetta en Avicii die de popcultuur hebben veroverd. Naast de muziek staat het festival bekend om zijn unieke sfeer en adembenemende coulissen die festivalgangers meevoeren naar een andere wereld.<\/p>\n\n\n\n<p>Het verhaal van <strong>Tomorrowland<\/strong> is niet zonder uitdagingen. Manu en Michiel's visie om het succes van Tomorrowland te dupliceren in de Verenigde Staten met <strong>TomorrowWorld<\/strong> complicaties ondervonden door de financi\u00eble problemen van hun partner SFX. Daarnaast kregen ze in 2018 te maken met een boete van \u20ac8 miljoen na een strenge belastingcontrole.<\/p>\n\n\n\n<p>De jaren 2020 en 2021 stelden het festival op de proef met de annulering van evenementen als gevolg van de pandemie, wat resulteerde in aanzienlijke verliezen voor weareone.world, het centrale bedrijf dat eigendom is van de gebroeders Beers. Toch betekende 2022 een keerpunt met een opmerkelijke comeback en een nettowinst van 18 miljoen euro, mede dankzij de organisatie van een extra weekend om de geannuleerde edities te compenseren. Vandaag zegt het bedrijf klaar te zijn om de toekomst met optimisme tegemoet te zien, <strong>met een nettovermogen van \u20ac21 miljoen.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7c94cb55b1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7c94cb55b1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1537\" height=\"1920\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/02\/image.jpeg\" alt=\"Een menigte kijkt naar een vuurwerk van Manu en Michiel Beers in Vorst, Belgi\u00eb.\" class=\"wp-image-915\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/02\/image.jpeg 1537w, https:\/\/media.lama-fortune.com\/2024\/02\/image-240x300.jpeg 240w, https:\/\/media.lama-fortune.com\/2024\/02\/image-820x1024.jpeg 820w, https:\/\/media.lama-fortune.com\/2024\/02\/image-768x959.jpeg 768w\" sizes=\"auto, (max-width: 1537px) 100vw, 1537px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Vergroten\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Tomorrowland is meer dan een festival, het is een <a href=\"https:\/\/lama-fortune.com\/tag\/culturel\/\" data-type=\"link\" data-id=\"https:\/\/lama-fortune.com\/tag\/culturel\/\">culturele instelling<\/a> Belgi\u00eb, dat een sterke invloed heeft op de wereldwijde muziekindustrie. Met hun effici\u00ebnte festivalmanagement en veerkrachtige strategie blijven Manu en Michiel Beers het festival neerzetten als een benchmark onder de internationale elektronische muziekevenementen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Duik in het fascinerende verhaal van Manu en Michiel Beers, de visionaire architecten achter Tomorrowland, het festival voor elektronische muziek dat een revolutie teweeg heeft gebracht in het Belgische culturele landschap en wereldwijd tot de verbeelding spreekt. Van een bescheiden begin tot een 400.000-koppige kolos, de gebroeders Beers hebben een scoutingfeest getransformeerd in een culturele instelling met een waarde van \u20ac21 miljoen.<\/p>","protected":false},"author":3,"featured_media":906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[15,33,69],"tags":[5,13,32,27,70],"class_list":["post-524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-divertissement","category-famille","category-musique","tag-belgique","tag-divertissement","tag-entreprise-familiale","tag-flandre","tag-musique"],"taxonomy_info":{"category":[{"value":15,"label":"Divertissement"},{"value":33,"label":"Famille"},{"value":69,"label":"Musique"}],"post_tag":[{"value":5,"label":"Belgique"},{"value":13,"label":"Divertissement"},{"value":32,"label":"Entreprise Familiale"},{"value":27,"label":"Flandre"},{"value":70,"label":"Musique"}]},"featured_image_src_large":["https:\/\/media.lama-fortune.com\/2024\/02\/brian-mcgowan-6iXUMjXk91E-unsplash-1024x682.jpg",1024,682,true],"author_info":{"display_name":"Martin Moth\u00e9","author_link":"https:\/\/old.lama-fortune.com\/nl\/author\/mmothe\/"},"comment_info":0,"category_info":[{"term_id":15,"name":"Divertissement","slug":"divertissement","term_group":0,"term_taxonomy_id":15,"taxonomy":"category","description":"","parent":0,"count":342,"filter":"raw","cat_ID":15,"category_count":342,"category_description":"","cat_name":"Divertissement","category_nicename":"divertissement","category_parent":0},{"term_id":33,"name":"Famille","slug":"famille","term_group":0,"term_taxonomy_id":33,"taxonomy":"category","description":"","parent":0,"count":367,"filter":"raw","cat_ID":33,"category_count":367,"category_description":"","cat_name":"Famille","category_nicename":"famille","category_parent":0},{"term_id":69,"name":"Musique","slug":"musique","term_group":0,"term_taxonomy_id":69,"taxonomy":"category","description":"","parent":0,"count":156,"filter":"raw","cat_ID":69,"category_count":156,"category_description":"","cat_name":"Musique","category_nicename":"musique","category_parent":0}],"tag_info":[{"term_id":5,"name":"Belgique","slug":"belgique","term_group":0,"term_taxonomy_id":5,"taxonomy":"post_tag","description":"","parent":0,"count":287,"filter":"raw"},{"term_id":13,"name":"Divertissement","slug":"divertissement","term_group":0,"term_taxonomy_id":13,"taxonomy":"post_tag","description":"","parent":0,"count":331,"filter":"raw"},{"term_id":32,"name":"Entreprise Familiale","slug":"entreprise-familiale","term_group":0,"term_taxonomy_id":32,"taxonomy":"post_tag","description":"","parent":0,"count":182,"filter":"raw"},{"term_id":27,"name":"Flandre","slug":"flandre","term_group":0,"term_taxonomy_id":27,"taxonomy":"post_tag","description":"","parent":0,"count":200,"filter":"raw"},{"term_id":70,"name":"Musique","slug":"musique","term_group":0,"term_taxonomy_id":70,"taxonomy":"post_tag","description":"","parent":0,"count":156,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/posts\/524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/comments?post=524"}],"version-history":[{"count":0,"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/posts\/524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/media\/906"}],"wp:attachment":[{"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/media?parent=524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/categories?post=524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/tags?post=524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}