{"id":539,"date":"2024-02-17T11:52:42","date_gmt":"2024-02-17T10:52:42","guid":{"rendered":"https:\/\/lama-fortune.com\/?p=539"},"modified":"2025-02-13T08:21:49","modified_gmt":"2025-02-13T07:21:49","slug":"wim-de-veirman-en-jan-helskens","status":"publish","type":"post","link":"https:\/\/old.lama-fortune.com\/nl\/wim-de-veirman-et-jan-helskens\/","title":{"rendered":"Wim De Veirman &amp; Jan Helskens: Het Greenpan\u2122 succesverhaal met meer dan 2.000 werknemers"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Wim de Veirman en Jan Helskens<\/h2>\n\n\n\n<p>Wim De Veirman en Jan Helskens hebben hun eigen<a href=\"https:\/\/lama-fortune.com\/famille-vanthoor-berghoff\/\"> productiesector<strong> kachels<\/strong><\/a><strong> roestvrijstalen koekenpannen <\/strong>in 2005, waarbij ze Jianmeng, een opkomende stad in China, als uitvalsbasis kozen. Ze streefden echter naar meer en realiseerden zich al snel dat ze, om te blijven bloeien, het volgende moesten doen <strong>innoveren<\/strong>. Hun wens om een eigen merk te cre\u00ebren en de productie voor derden te verminderen, heeft geleid tot de ontwikkeling van een onderscheidend en levensvatbaar product, dat een succes is geworden met meer dan<strong> 352 miljoen aan activa.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7dbe9c3d32&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7dbe9c3d32\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/02\/kitchenware-open-notebook-wooden-background-scaled.jpg\" alt=\"\" class=\"wp-image-1265\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/02\/kitchenware-open-notebook-wooden-background-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/02\/kitchenware-open-notebook-wooden-background-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/02\/kitchenware-open-notebook-wooden-background-1024x683.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/02\/kitchenware-open-notebook-wooden-background-768x512.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Vergroten\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>De weg naar Greenpan\u2122 en succes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Te midden van de controverse over de gevaren van traditionele antiaanbaklagen besloten de twee ondernemers een alternatief te vinden.<\/li>\n\n\n\n<li>Hun samenwerking met een bedrijf <strong>Koreaans<\/strong> leidde tot de overname van <strong>Thermolon<\/strong>\u2122, een bedrijf dat gespecialiseerd is in een speciale coating die oorspronkelijk werd ontwikkeld voor branddeuren en zonnepanelen.<\/li>\n\n\n\n<li>De lancering in de Verenigde Staten via <strong>telewinkelen<\/strong> was een triomf - het feit dat de voorraden binnen een paar uur uitverkocht waren, getuigt van de immense populariteit van de producten.<\/li>\n<\/ul>\n\n\n\n<p>Het bedrijf heeft momenteel ongeveer 2.000 mensen in dienst en heeft uitgebreide activiteiten, waaronder verschillende productielocaties en verkoopkantoren over de hele wereld.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7dbe9c40fa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7dbe9c40fa\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/02\/full-shot-people-watching-tv-living-room-scaled.jpg\" alt=\"\" class=\"wp-image-1264\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/02\/full-shot-people-watching-tv-living-room-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/02\/full-shot-people-watching-tv-living-room-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/02\/full-shot-people-watching-tv-living-room-1024x683.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/02\/full-shot-people-watching-tv-living-room-768x512.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Vergroten\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Recept voor triomf:<\/strong><\/p>\n\n\n\n<ul id=\"waterland\" class=\"wp-block-list\">\n<li>Berekende risico's nemen en durf lijken de ingredi\u00ebnten van succes te zijn voor deze ondernemers.<\/li>\n\n\n\n<li>Tijdens de COVID-19 pandemie stimuleerde een toename van thuis koken de vraag naar gezonder, milieuvriendelijk kookgerei.<\/li>\n\n\n\n<li>Het vlaggenschipproduct, Greenpan\u2122 keramische kachels, geproduceerd <strong>zonder PFAS,<\/strong> speelt in op deze groeiende vraag naar producten die de gezondheid en het milieu respecteren.<\/li>\n<\/ul>\n\n\n\n<p><strong>Evolutie en uitbreiding :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2021, <strong><a href=\"https:\/\/lama-fortune.com\/famille-willy-michiels-roi-bingo\/\" data-type=\"post\" data-id=\"631\">Waterland<\/a><\/strong> heeft ge\u00efnvesteerd <strong>159 miljoen euro <\/strong>in The Cookware Company, wat leidde tot uitbreiding door belangrijke overnames zoals Lumenflon, BK Holland en Merten &amp; Storck.<\/li>\n\n\n\n<li>De Groep streeft naar een omzet van<strong>een miljard<\/strong>Dit wordt gestimuleerd door sterke internationale en lokale merken zoals Greenpan, Blue Diamond, Royal Van Kempen &amp; Begeer, Greenchef en BK.<\/li>\n<\/ul>\n\n\n\n<p><strong>Diversificatie van belangen :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2022 investeerde Jan Helskens in de <strong><a href=\"https:\/\/lama-fortune.com\/tag\/patrimoine\/\">erfgoed<\/a> eigendom met de aankoop van Ch\u00e2teau de Humain, gekocht van de Belgische adellijke familie.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f7dbe9c4521&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f7dbe9c4521\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lama-fortune.com\/wp-content\/uploads\/2024\/02\/beautiful-lake-chateau-trecesson-medieval-castle-campa-c-na-c-ac-commune-morbihan-department-near-broceliande-forest-scaled.jpg\" alt=\"\" class=\"wp-image-1262\" srcset=\"https:\/\/media.lama-fortune.com\/2024\/02\/beautiful-lake-chateau-trecesson-medieval-castle-campa-c-na-c-ac-commune-morbihan-department-near-broceliande-forest-scaled.jpg 2560w, https:\/\/media.lama-fortune.com\/2024\/02\/beautiful-lake-chateau-trecesson-medieval-castle-campa-c-na-c-ac-commune-morbihan-department-near-broceliande-forest-300x200.jpg 300w, https:\/\/media.lama-fortune.com\/2024\/02\/beautiful-lake-chateau-trecesson-medieval-castle-campa-c-na-c-ac-commune-morbihan-department-near-broceliande-forest-1024x683.jpg 1024w, https:\/\/media.lama-fortune.com\/2024\/02\/beautiful-lake-chateau-trecesson-medieval-castle-campa-c-na-c-ac-commune-morbihan-department-near-broceliande-forest-768x512.jpg 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Vergroten\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Dit overzicht laat een dynamisch carri\u00e8repad zien, gekenmerkt door durf, een duidelijke visie op de toekomst en het vermogen om in te spelen op trends in de markt terwijl er voortdurend wordt ge\u00efnnoveerd in de kookgereedschappensector. <strong>patrimonium geschat op meer dan \u20ac350.000.000.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Wim De Veirman en Jan Helskens, visionairs van de moderne keuken, hebben de markt gerevolutioneerd met Greenpan\u2122, een baanbrekend merk in milieuvriendelijke keramische fornuizen. Met een fortuin van meer dan \u20ac350 miljoen is hun succes een bewijs van innovatie en toewijding aan kwaliteit en duurzaamheid.<\/p>","protected":false},"author":3,"featured_media":1260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[17,4,38],"tags":[40,5,27,6,37],"class_list":["post-539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agroalimentaire","category-industriel","category-mobilier","tag-agroalimentaire","tag-belgique","tag-flandre","tag-industiel","tag-patrimoine"],"taxonomy_info":{"category":[{"value":17,"label":"Agroalimentaire"},{"value":4,"label":"Industriel"},{"value":38,"label":"Mobilier"}],"post_tag":[{"value":40,"label":"Agroalimentaire"},{"value":5,"label":"Belgique"},{"value":27,"label":"Flandre"},{"value":6,"label":"Industiel"},{"value":37,"label":"Patrimoine"}]},"featured_image_src_large":["https:\/\/media.lama-fortune.com\/2024\/02\/omelet-with-spinach-green-beans-potato-spinach-healthy-food-black-frying-pan-grey-stone-old-rustic-background-traditional-frittata-breakfast-eggs-tortilla-top-view-flat-lay-copy-space-1024x683.jpg",1024,683,true],"author_info":{"display_name":"Martin Moth\u00e9","author_link":"https:\/\/old.lama-fortune.com\/nl\/author\/mmothe\/"},"comment_info":0,"category_info":[{"term_id":17,"name":"Agroalimentaire","slug":"agroalimentaire","term_group":0,"term_taxonomy_id":17,"taxonomy":"category","description":"","parent":0,"count":69,"filter":"raw","cat_ID":17,"category_count":69,"category_description":"","cat_name":"Agroalimentaire","category_nicename":"agroalimentaire","category_parent":0},{"term_id":4,"name":"Industriel","slug":"industriel","term_group":0,"term_taxonomy_id":4,"taxonomy":"category","description":"","parent":0,"count":122,"filter":"raw","cat_ID":4,"category_count":122,"category_description":"","cat_name":"Industriel","category_nicename":"industriel","category_parent":0},{"term_id":38,"name":"Mobilier","slug":"mobilier","term_group":0,"term_taxonomy_id":38,"taxonomy":"category","description":"","parent":0,"count":187,"filter":"raw","cat_ID":38,"category_count":187,"category_description":"","cat_name":"Mobilier","category_nicename":"mobilier","category_parent":0}],"tag_info":[{"term_id":40,"name":"Agroalimentaire","slug":"agroalimentaire","term_group":0,"term_taxonomy_id":40,"taxonomy":"post_tag","description":"","parent":0,"count":64,"filter":"raw"},{"term_id":5,"name":"Belgique","slug":"belgique","term_group":0,"term_taxonomy_id":5,"taxonomy":"post_tag","description":"","parent":0,"count":287,"filter":"raw"},{"term_id":27,"name":"Flandre","slug":"flandre","term_group":0,"term_taxonomy_id":27,"taxonomy":"post_tag","description":"","parent":0,"count":200,"filter":"raw"},{"term_id":6,"name":"Industiel","slug":"industiel","term_group":0,"term_taxonomy_id":6,"taxonomy":"post_tag","description":"","parent":0,"count":66,"filter":"raw"},{"term_id":37,"name":"Patrimoine","slug":"patrimoine","term_group":0,"term_taxonomy_id":37,"taxonomy":"post_tag","description":"","parent":0,"count":336,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/posts\/539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/comments?post=539"}],"version-history":[{"count":0,"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/posts\/539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/media\/1260"}],"wp:attachment":[{"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/media?parent=539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/categories?post=539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.lama-fortune.com\/nl\/wp-json\/wp\/v2\/tags?post=539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}