ETAP: Joris Family Heritage and Innovation with €30M in Assets - Spotlight on Success
Joris family
The Joris family, known for their industrial heritagea fonde ETAP in 1949whose name stands for 'Appareils Électrotechniques', initially focused on motor servicing sailors and transformers. Under the leadership of founder Norbert Joris and his partner, this was the beginning of a company that would distinguish itself in the creation of lighting solutions and a created over €30,000,000 in wealth.
ETAP and its journey :
- Foundation : 1949 by Norbert Joris
- Product highlights : Lighting fixtures, sailing yachts, passive prefabricated houses
- Innovation: Fiberglass-reinforced polyester yachts
- Market : Targeting the high-end segment
- Employment : About 240 current employees
Specializing in the production of sustainable lighting systems, the company is positioned in the upper market segment, aiming to distinguish itself with high-quality products. With the developmentt of ETAP YachtingThe company gained international renown for its unsinkable sailing yachts. After the Norbert Joris passed away in 2018Christ'l Joris takes over as President of ETAP, continuing family heritage.
ETAP's challenges and evolution :
- Transmission : Handover to Christ'l Joris, Norbert's daughter
- Competition : Highly competitive market, pressure on lower market segments
- Discount : Closure of international subsidiaries
- Impact of Covid-19: Falling sales and financial losses
The company suffered losses as a result of the challenges posed by the Covid-19 pandemic and competition from low-cost products. Strategic adjustments were necessary, including the closure of foreign subsidiaries, to stabilize the company and promote growth despite a demanding market and the The Joris family has assets estimated at over €34,625,000.
